The newest luxury line, Explora Journeys will be the first ever cruise line that will have a Rolex boutique onboard its upcoming ship.

On EXPLORA I, the new ‘Rolex at sea mono brand store’ will allow guests sailing on the ship to purchase from an extensive range of models and styles.

Michael Ungerer, CEO Explora Journeys, said “We are elated to be partnering with Rolex, a like-minded Geneva based Swiss luxury brand that very much shares our values and our long-term sustainable vision. It enables us to offer our discerning travellers the opportunity to purchase Rolex watches while sailing on board EXPLORA I. We believe that this new retail location will be a must-visit destination for anyone looking to add a touch of luxury to their journey experience.”

The new Rolex boutique will be operated by knowledgeable and experienced hosts trained by Rolex. They will offer a curated shopping experience and be available to assist discerning travellers with their purchases while managing the allocation of watches per suite.

The store will open on board EXPLORA I on 17 July 2023, and will be available exclusively to Explora Journeys guests.