How to advertise with us

Australian cruise passenger numbers are heading back towards 1.5 million by 2023-24.  Now is the time to get your brand in front of our highly engaged cruise audience!

Cruise Passenger is Australia & New Zealand’s number-one magazine for cruise enthusiasts, with news, reviews and in-depth features on all sectors of cruise. We now have more pages than ever dedicated to this fast–growing travel sector. 

Whether visiting our website, reading our e-newsletter and magazine or interacting with us on social media, Cruise Passenger can target your message across multiple platforms.   We can create your advertisement, native content or custom publication to maximise your exposure in this fastest growing travel category.

We have some amazing ways to help your brand, including:

River cruise speciality site – everything for river cruising across the world

Our Asia sites, – for travel agents. And, for 36,000 consumers.

Call Peter Lynch, or Vida Folden on (02) 9356 8888 to discuss how to best reach the people who are most likely to engage with you.  Check out some of our work at

Or email [email protected] today for a media kit.

Our advertising terms and conditions:

Cruise Passenger and Big Splash Media

Advertising Terms & Conditions

  1. Big Splash Media (ABN 98129158809) herein known as the Publisher.
  2. The word “Advertisement” will be placed above any advertisement which in the Publisher’s opinion resembles editorial copy.
  3. The Publisher reserves the right to reject advertisements as a whole or in part.
  4. The contract shall not be invalidated and the Advertiser shall not have any claim against the Publisher if an advertisement is omitted or rejected or not placed as instructed by the Advertiser in an issue for which the Advertiser has contracted.
  5. The Publisher reserves the right to place an advertisement as desired by it except where specially instructed by the Advertiser and agreed upon by the Publisher in writing.
  6. Copy must be lodged as required by the Publisher. If copy is not lodged, payment for the booking is still due to the Publisher and the same may elect to publish copy previously provided by the Advertiser.
  7. The Advertiser represents and warrants to the Publisher, that no accepted advertisement, including electronic material, will be misleading, deceptive or false in any particular and it complies with all relevant laws and regulations. The Advertiser shall indemnify and keep the Publisher indemnified against any claims, costs, damages or liability whatsoever arising from any breach of this representation and warranty.
  8. The Publisher makes no warranties in relation to proximity of publication of Advertising to publication of copy relating to competing products or services.
  9. Payment terms are strictly net 15 days from date of invoice, 15% charge will be incurred for payments over 90 days. Payment must be in Australian dollars.
  10. Cancellation: The Advertiser will have the right of cancellation without penalty if notice is given in writing to the Publisher:
    • For Print Publication, the cancellation date is 4 weeks prior to the booking deadline date.
    • For Digital Publication, the cancelation date is 6 weeks prior to the live date of the media asset.
    • If the Client cancels after either of these cancelation dates, the Client must pay the Publisher the full amount. The publisher may, at its discretion, reschedule the campaign to another date but will invoice within the period of the original booking.
  11. If The Publisher fails to issue a Confirmation or Booking form relating to a request for services, but provides the requested services, the terms bind the client as if a booking has been made.