U by Uniworld, the river cruise line that is constantly reinventing itself, has now targeted perhaps the most difficult and dreaded market of all: teens.
The line which started out boldly chasing millennials and refusing boarding to anyone over 45 (a policy later abandoned) will now welcome “Gen Z on U” – a family program exlcusively for teens and their parents.
“The six select sailings will be the perfect way to celebrate milestones, graduations and birthdays, or to simply connect as a family with experiences that both generations can enjoy.
“Teens will get the chance to travel and see new places while having a designated onboard teen lounge to hang with others their own age.
“Other offerings will include karaoke contests, foosball tournaments, camping on the rooftop, trivia nights, projector movie nights on the rooftop, onboard pretzel demonstrations and more.”
In 2021, U’s four new and updated itineraries on The A and The B include “Amsterdam & Brussels Bound,” “Vienna Vibe,” “Eastern Europe Escape” and the revised “Rolling on the Rhine.” These seven-night itineraries take travelers to such destinations as Belgrade, Amsterdam, Vienna, Brussels and Cologne.