It’s more meaning than ever thanks to the pandemic and two years without travel, so don’t be surprised if you need the Kleenex when watching this remake of Qantas’ iconic “I still call Australia Home”.
More than 35 years after the airline first launched an advertising campaign using the iconic Peter Allen anthem , the new version has a contemporary arrangement of the song and features the vocals of a new generation of the Australian Girls Choir together with National Boys Choir, the Gondwana Choir and some of Australia’s most loved personalities.
Along with Kylie Minogue, Ash Barty, Hugh Jackman and Troye Sivan, the campaign also stars children from Longreach, Qantas staff, Adam Goodes, members of Bangarra Dance Theatre, swimmers Bronte Campbell and Ellie Cole and Aboriginal Elder Rene Kulitja.
The advert was filmed pre-COVID at locations around Australia, from the spectacular Hutt Lagoon in WA to the jagged cliffs of Cape Raoul in Tasmania. Scenes were also filmed in Melbourne, Uluru, Hobart, Brisbane, Sydney, South Australia’s salt lakes, Longreach, the Whitsundays, Los Angeles, Tokyo and London.
The final cut of the advertisement highlights emotional reunions with loved ones as more Australians are travelling domestically and international visitors are returning.
Internationally, bookings for destinations including Los Angeles, London and Hawaii are above pre-COVID levels and another boost is expected when New Zealand’s border opens to Australians from 12 April. Qantas has added several new overseas routes in the past six months, including Perth-Rome and Melbourne-Delhi, with more to to come.
Cruise passengers have numbered among those booking, as the cruise ban at home has fuelled demand for itineraries overseas.