The world’s iconic Aston Martin Aramco Formula One team has teamed up with the leading luxury ocean cruise line, Regent Seven Seas Cruises to roll out exclusive, once-in-a-lifetime driving experiences for well-off guests who love to put pedal to the metal.

Guests will be taken to Silverstone in the UK, home to the British Grand Prix, to test their mettle on the state-of-the-art SMR Technology and immerse themselves in the world of high-performance motor racing.

“The Aston Martin Formula One Team is the epitome of high performance in Formula One Team, we hope to deliver once-in-a-lifetime memories to all our guests, providing opportunities for further discovery and enrichment on our sailings,” said Andrea DeMarco, President of Regent Seven Seas Cruises.

To mark this partnership, Regent is offering travel partners in Australia a chance to win an Aston Martin Aramco VIP race experience in Melbourne from March 22-24 this year.

To enter this competition, travel partners simply need to enter the competition and answer a question here by March 2, 2024. The package includes a tour of the Aston Martin Aramco Formula One Team garage, meeting the Formula One team driver ambassadors, enjoy gourmet food and fine wines throughout the day plus three nights accommodation and return flights within Australia. The winner will be drawn at random and announced within two weeks of the competition closing date.

As part of the partnership deal, the Regent logo will be displayed on the soon-to-be-revealed AMR24 race car, drivers’ race suits and all official apparel won by team staff at races, widening Regent’s brand appeal to the high performance world of Formula One racetrack aficionados.

Lisa Pile, Vice President Sales & General Manager, Asia Pacific for Regent Seven Seas Cruises said: “We are very excited about this pairing of two iconic luxury brands and the opportunities it brings to our valued travel partners. They will be able to tap into this new affluent audience through our unique Spotlight Voyages and benefit from even more selling opportunities.” 

Regent is also offering luxury travellers a chance to win a 10-night, all-inclusive, ultra-luxury European cruise on board the new Seven Seas Grandeur, preceded by an Aston Martin Aramco VIP race experience in Imola, Italy.

For full terms and conditions and how to enter for a chance to win this incredible travel partner prize, and to sign up for exclusive Regent Seven Seas Cruises and Aston Martin Aramco Formula One^® Team news and offers, click here.