Celebrity Cruises ramps up branding

Celebrity Cruises has extended its new brand positioning and brand identity, with the catchphrase ‘Nothing Comes Close’.

The line is looking to build on the success of Celebrity Ascent, launched in late 2023 and the arrival of Celebrity Xcel in 2025.

‘Nothing Comes Close’ has been designed to capture the Celebrity offering which the line says combines the intimate and thoughtful service of a small ship, with the variety and excitement of bigger ones. 

“Our guests tell us that Celebrity holidays are unparalleled,” Celebrity Cruises President Laura Hodges Bethge said. “From the thoughtfulness of our crew, to the excitement of entertainment and activities, guests tell us that ‘Nothing Comes Close’ to the way we make them feel.”

The brand positioning is brought to life in a confident and playful creative style. The line says it captures the essence of a Celebrity holiday from a guest perspective, employing a technique coined ‘True Eye View’. Moreover, the visual approach is designed to elevate the audience’s curiosity through their point of view. The intent is to make them feel like they’re in the moment.

“This is who we are. It embodies the spirit of what sets a Celebrity Cruises holiday apart,” said Michael Scheiner, Senior Vice President and Chief Marketing Officer, Celebrity Cruises. “The creative direction captures and conveys the elevated emotions and transformative experiences that guests enjoy from the moment they step onboard Celebrity Cruises, where every detail is elevated beyond their expectations.” 

See the new Celebrity Cruise brand ‘Nothing Comes Close’ content here.