It’s the newest cruise line to launch since the pandemic, and the emergence of Ambassador Cruise Line means a new player in the cruise market, particularly for the 50+ market.

This British-born, premium value cruise brand heralds the return of affordable world cruising, as well as exciting itineraries around the British Isles, the Norwegian Fjords and the Nordic region.

All, at an affordable price.

The line has just launched its second ship, Ambition, a sister ship to Ambience that was the first of their fleet to start sailing in 2022.

Ambience will be sailing Down Under from 2024. Just imagine this – a 49-night voyage from London to Sydney for just £4029. And it’s already proved so popular that Australians have booked their place with Ambassador.

But what’s the ship like?

Drawing inspiration from traditional British icons like the Buckingham restaurant as well as the Borough Market dining area, guests can meet in the No.10 Conference Room or settle in with a good book in Bronte’s Library.

We sat down with Dean Brazier, the cruise line’s Head of Sales and Marketing in Australia and New Zealand, to talk to us about what is different about Ambassador.

What is so different about Ambassador Cruise Line?

Ambassador is looking to establish a unique premium value offering within the cruise sector. We offer a wide choice of authentic cruise experiences primarily aimed at existing cruise intenders aged 50+, while also offering a selection of multigenerational sailings for the whole family to enjoy together.

Our purpose is to inspire and delight every guest to enjoy our cruise experiences effortlessly and sustainably. Ambassador blends tradition and innovation for a truly timeless cruise holiday that makes guests feel right at home.

We pride ourselves on offering the warmest welcome at sea, providing guests with exceptional service, outstanding cuisine and amazing entertainment, alongside a host of breathtaking destinations; all for the best value.

What is dining like onboard Ambience, which will be sailing to Australia?

Dining with Ambassador is always tailored to our guests, but exceptional service, outstanding cuisine and authentic flavours are guaranteed, each and every meal. So, whether it’s a full English for breakfast, a sunny al fresco lunch, or a six-course gala dinner, their dining wish is our desire! We’ve carefully crafted menus to blend traditional plates with locally inspired cuisine, letting our dish choices be shaped by the itineraries themselves.

Ambience has four restaurants on board – Sea & Grass, Saffron, Borough Market & Buckingham – each offering a unique and memorable dining experience for our guests. Sea & Grass is our premium dining venue, offering an intimate and exclusive setting with a traditional British menu; Saffron offers exceptional Indian fusion cuisine in a fine dining setting; and Borough Market is where flavours from around the world come together in a relaxed setting, allowing guests to craft their own unique dining experience with flavours from Italy, India, China, and more. Our main dining room, Buckingham, provides a social dining experience with an ever-changing menu inspired by fresh, local ingredients.

Ambience is also home to several bars, including the speakeasy-style Raffles Bar, the forever elegant Botanical Lounge, SW19, and the iconic Purple Turtle Pub, complete with a décor and atmosphere designed to make you feel that you’re enjoying a tipple in a great British drinking establishment rather than on the high seas.

And entertainment, how can guests spend their evening after a day onshore?

Both our ships offer an exciting entertainment programme in our show lounges and the Palladium theatre featuring song, dance, comedy and storytelling, courtesy of the Ambassador Theatre Company who have crafted an itinerary of performances hand-picked for our guests that feel as beautiful and diverse as the destinations they will visit between shows. Additional activities include arts and crafts, conference rooms, perfect for meetings; card rooms and a library.

Other features to enjoy include a shopping galleria; a fitness centre; an exterior jogging and walking track; a swimming pool, a splash pool and active pool; and the Green Sea Spa, complete with a sauna, steam room, hair salon and a range of restoring spa treatments.

Talk to us about your world cruise – it sounds fabulous!

Sailing via the Azores and Caribbean, Ambience will transit the Panama Canal, calling at islands of the South Seas and onto New Zealand and Australia, before unveiling highlights of Indonesia, Singapore, Malaysia and Thailand. Tropical Indian Ocean islands are stepping stones to the excitement of Kenya. On to Durban and Cape Town in South Africa and Tristan da Cunha, the most remote inhabited archipelago in the world. It will then cross the Atlantic to Brazil, including Rio de Janeiro, before voyaging home via Cape Verde, Casablanca and Lisbon.

London to Sydney prices start from £4029 pp with the return journey from £5829 pp.

What European sailings is Ambassador offering?

We offer a range of sailings for the over 50s market including round-Britain itineraries and cruises to the Norwegian Fjords, Northern Lights, Iceland, Mediterranean, Canary Islands, Belgium, France, Holland, Denmark and Sweden. Both Ambition and Ambience will sail in tandem to the Normandy coast, offering guests the chance to mark the 80th anniversary of the D-Day landings; two summers multigenerational and a new Easter multigenerational itinerary for all the family to enjoy; and a selection of Theme Cruises, complete with a wealth of legends of the stage and screen, guest experts, lecturers and entertainers set to bring those themes to life.

The season also includes a selection of ‘Short Sailings’, offering guests a choice of European City Breaks during the year as well as the chance to visit some of the continent’s most popular Christmas Markets during one of Ambassador’s popular Festive Getaways.

A range of cruises are offered with differing durations from one or two nights or from seven to 16 nights.

To book your spot on this fabulous cruise line, click here.