- Reader’s Digest Trusted Branded Awards of Australia for 2025.
- This is the first time that Reader’s Digest has featured river cruise operators.
Viking has been awarded top honours in the Reader’s Digest Trusted Branded Awards of Australia for 2025.
This is the first time that Reader’s Digest has featured river cruise operators in a dedicated category.
“This recognition is a testament to the trust we’ve earned by consistently delivering culturally immersive river voyages that resonate with our guests,” said Michelle Black, Viking’s managing director for Australia and New Zealand. “This recognition as a Trusted Brand in Australia underscores the strong connection we’ve built with our local community and the unwavering trust our guests place in us.”
Louise Waterson, editor-in-chief of Reader’s Digest magazine Asia Pacific added: “This endorsement is proof that Viking’s efforts to ensure their guests have only the best choices in river journeys, visiting some of the world’s most culturally charming and captivating locations, have been well worth it.”
Scenic and APT were joint runners-up in the awards.
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