The Nile River has become the latest hot fashion destination as Uniworld embarks on a new partnership with iconic Australian brand Camilla.

It’s quite common for travel companies to align with brands to create connections for its customers, but it might be a first for a river cruise line to team up with a fashion brand.

Uniworld Boutique River Cruises has piped other lines to the post, fusing luxury travel with fashion partnering with popular print brand Camilla to inspire travellers to experience Egypt in an immersive and luxurious style.

Kaftans make stunning debut on The Nile

The move comes after Camilla founder, Camilla Franks, also widely known as the Kaftan Queen, cruised the Nile in Egypt with Uniworld, using her experience to directly inspire a soon-to-be-released ‘House of the Sun’ Egyptian collection. 

S.S. Sphinx on the Nile, Uniworld
Uniworld S.S. Sphinx

The collection is said to capture the essence of Egypt’s iconic landscapes and historical sites after Franks sailed on Uniworld’s Splendours of Egypt and the Nile itinerary.

“From the sun-drenched amber deserts to the glittering Nile River, and from the mighty Pyramids of Giza to the Valley of the Kings and Temple of Luxor, each piece in the collection tells a story of Egypt’s majestic beauty and all inspired by her time travelling with Uniworld,” Uniworld stated.

Uniworld stays stylish on The Nile

CEO and President of Uniworld, Ellen Bettridge with Managing Director, Alice Ager dressed in Camilla Kaftans
CEO and President of Uniworld, Ellen Bettridge with Managing Director, Alice Ager (L-R)

“I just know that these incredible pieces of wearable art will inspire people to want to experience Egypt for themselves in an immersive and luxurious style in the same way Egypt inspired Camilla,” Alice Ager, Managing Director of Uniworld said.

To launch the partnership, Uniworld and Camilla will be hosting an exclusive VIP event in Sydney on 24 July.

Sail Egypt on S.S. Sphinx

S.S. Sphinx Royal Suite. Kaftan Queen of the Nile Camilla sailed with Uniworld
S.S. Sphinx Royal Suite

The S.S. Sphinx Super Ship vessel offers an authentically immersive onboard experience, with bespoke decor by local artisans and materials sourced regionally including fine Egyptian cottons, marble and hand-carved blonde wood. Featuring two gourmet dining venues, a swimming pool, massage room, and 42 beautifully appointed suites, guests will be in the lap of luxury while cruising The Nile.

Egypt has become the latest ‘hot destination’ so why not look hot while sailing! Camilla’s new range of kaftan’s may just inspire you to take the plunge and book a Uniworld cruise.

For more information, visit Uniworld