- APT will celebrate 100 years in 2027.
- A 100 Day World Tour is designed to celebrate the centenary.
- The holiday package includes river cruise, land tour and more.
Next year, APT Luxury Travel will mark 100 years, and to celebrate, they have released a 100 Day World Tour designed to be a once-in-a-lifetime trip encapsulating everything the brand has built from its origins as an Australian coach touring company.
The centenary celebration has been announced with a handful of highlights in the itinerary. The 100 Day World Tour is just one of the first announcements to mark the occasion, part of a broader statement of everything the brand has achieved over the past 100 years. APT claims to be a leader in unwavering commitment to quality, a legacy of expertise and an enduring passion for travel.
The 100 Day World Tour
Departing from Melbourne on July 19 2027, the 100 Day World Tour some of the world’s most extraordinary destinations, and returns to Melbourne on October 27, 2027. David Cox, CEO of APT Travel Group says on this itinerary, guests will “immerse themselves in everything APT does best, expert guidance, seamless luxury, and experiences they will never forget.”
Cox says “To celebrate our centenary, we wanted to create something truly one of a kind, a journey that showcases the very best of what APT has been delivering for almost 100 years. The 100 Day World Tour is APT at its best: the Kimberley, the European rivers, the Mekong, the Rockies, New Zealand, the Murray, all in one seamless experience. It’s a once in a lifetime opportunity to experience everything APT is, and it’s only possible because of the legacy we’ve built over the past century.
“A trip like this has never been done before, and that’s exactly the point. It carries real meaning. A celebration of 100 years of pioneering travel, brought to life across 100 extraordinary days. Guests who join us can expect surprises along the way, special guest hosts, and exclusive souvenirs that will only ever exist for this journey. This is as much about the future as it is the past. APT enters its centenary year having made the most significant investment in new product in its history: new ships, new destinations, and a business that has never been better placed for growth.
Mr Cox says that the legacy of APT to lead the way and do things others hadn’t thought to do will continue for the company. “For a hundred years, APT has led the way by doing things others hadn’t thought to do. That doesn’t change now. What drives us is giving our guests experiences they won’t find anywhere else: every detail taken care of, with nothing left to chance. The 100 Day World Tour is the fullest expression of that. That’s what all-inclusive means to us, that’s what our guests trust us to deliver, and that’s what the next hundred years will be built on.”
The itinerary
Comprised of seven segments, the 100 Day World Tour begins in Melbourne on July 19, 2027 before heading to the Kimberley for one of APT’s most celebrated wilderness experiences. Guests will join an APT Small Group Journey from Broome for 17 days.
The tour then travels to Central Europe for a 3 night stay in Prague, before embarking on a 14-night river cruise from Budapest to Amsterdam (aboard either APT Ostara or APT Solara). From there, the journey heads to Portugal with a seven-night sailing from Porto, to Madrid in Spain aboard MS Estrela, with two nights in the Spanish capital.
After Madrid, guests will fly to Vancouver, Canada and begin a North American iconic Rockies adventure. The land tour segment is aboard the Rocky Mountaineer train to Banff, traversing the Canadian Rocky Mountains through Lake Louise to Jasper, travelling overland to Whistler, Vancouver and finally finishing in Victoria.
Guests will then travel to Southeast Asia for a memorable seven-night Mekong River cruise on the Mekong Serenity with three nights in Siem Reap and two in Ho Chi Minh City, which will conclude the Southeast Asia segment.
The next segment is in New Zealand’s South Island for 12 nights, and finally, a return back to Australia for a seven-night paddle-steamer Murray River experience before disembarking in Melbourne on 27 October 2027. Guests can opt to book for the full 100 days or just join selected segments of the journey.
The 100 Day Ultimate World Tour combines 4WD remote exploration, classic coach touring and luxury river cruising into a single, extraordinary experience. It is a defining moment in APT’s centenary honouring 100 years of craftsmanship and innovation, while looking firmly to the future.
Prices start from AUD$100,000 per person, with all connecting flights included, for this one time only journey. Tickets are now available to book. For details and to book, click here.
