Pacific Dawn
Pacific Dawn

Pacific Dawn rises again as the new Ambience in the UK

P&O’s Pacific Dawn has been resurrected as the 1400-passenger Ambience under a new cruise line Ambassador, headed by the UK leadership team from the former Cruise & Maritime Voyages line (CMV) which went into administration last year.

Headed by chief executive, Christian Verhounig formerly of CMV, Ambience will debut next year offering short cruises from Tilbury to Hamburg from 6 April 2022.

After her short maiden season, the 30-year-old vessel will cruise to the Arctic, Baltics, Greenland and Iceland with a variety of itineraries. In summer, she will offer voyages to the Canary Islands, Cape Verde, the Caribbean, Cuba and Scandinavia.

Prices for a seven-night European cruise will start from $1500pp.

Ambassador Cruise Line is backed by the London-based, private equity firm Njord Partners.

CMV cruise line went into administration in December last year, selling its UK-assets to CVI Group, a company owned by Mr Verhounig. The assets included customer-based databases, computer systems and intellectual property.

Before CMV stopped trading, it operated five ships including sailings in Australia.