- Luxury boutique line Uniworld will expand its brand with eight new ships.
- The cruise line will also partner with Seabourn and Aqua Expeditions.
- Uniworld will also expand beyond the river with Luxury Gold joining its portfolio.
Luxury boutique river cruise line Uniworld is expanding into a luxury brand as its new owners, Apollo Capital, invest in a major fleet upgrade with eight new ships built to Uniworld’s luxury standards. On top of that, new partnerships with the Luxury Gold brand, Seabourn ocean cruisers and Aqua Blu mean Uniworld will offer much more than just river cruising.
Uniworld Boutique River Cruises has unveiled a wave of new developments that promise to reshape the way Australians experience luxury travel.
At an event in Sydney, Managing Director of Uniworld Australasia, Alice Ager, announced that the brandโs investors, Apollo Capital, are building eight brand-new luxury ships โ a move that signals the groupโs strongest ever commitment to the river cruise market.
Uniworld will also expand beyond the waterways, with the prestigious Luxury Gold touring brand joining its portfolio, opening up a world of immersive land journeys that can be seamlessly paired with river cruising.
โApollo Capital is building eight luxury ships, and with that scale of investment, theyโve also decided that Uniworld will sell Luxury Gold,โ said Ager. โIt means our customers will have access not just to the worldโs most luxurious river cruises, but also to curated land journeys that carry the same standard of quality and service.โ
Egypt Booming, India Rising
The announcement came during a celebratory evening where Ager highlighted the resurgence of Egypt as a top destination.
โEgypt is actually flying off the shelves and our sails have more than doubled since 2019,โ she said. โNext year is looking even bigger than that. The Nile is back and really, really thanks to you.โ
But while Egypt continues to thrive, Ager revealed that 2025 will see a new focus on India, a country she described as โtransformational.โ Drawing on a recent trip with travel agents and journalists, she shared vivid stories from the Ganges and the Golden Triangle.
โWhen you travel, it is the people that create that deep connection to a destination, and Iโve never felt more welcome in a place,โ she recalled of visiting the Taj Mahal alongside thousands of domestic tourists. โI just had such a deep connection because when people said, โWelcome to India,โ it cracked my heart open.โ
Guests also heard about encounters in Jaipur, including a private audience with the royal astronomer at the city palace, and the magical experience of sailing on the Ganges. Ager described the journey as so inspiring that it shaped the eveningโs theme: Uniworldโs commitment to supporting more Australians to discover India.
Trafalgar Upgraded
The announcements werenโt limited to river cruising. Trafalgar, one of The Travel Corporationโs longest-running brands, is being elevated with new experiences. While continuing to serve its wide market of guided holidays, Trafalgar will branch out into river cruises, rail journeys, small groups, and family-focused itineraries.
โTrafalgar is undergoing an upgrade,โ said Ager. โAlongside its classic touring products, there will now be new offerings that bring in a higher level of experience and immersion.โ
This evolution is part of Apolloโs strategy to position a select group of power brands within The Travel Corporationโs 40-strong portfolio. Contiki will serve the youth market, Trafalgar the mass market, and Uniworld will focus squarely on luxury travellers.
A New Era
Since acquiring TTC nine months ago, Apollo Capital has been mapping out the groupโs future. According to Ager, the private equity giant has brought both pressure and promise.
โApollo are incredibly astute in business, and very fast learners,โ she said. โTheyโve really taken their time to understand our complex structure of 40-plus brands. And now, theyโre ready to invest deeply โ in marketing, in technology, and in our fleet.โ
The eight new ships will increase Uniworldโs capacity by 40 per cent in the next five years. The first, the SS Emily, has already floated out in the Netherlands and will debut in March.
Named after artist Emilie Flรถge, muse of Gustav Klimt, the vessel embodies Uniworldโs ethos of floating boutique hotels โ distinctive, stylish, and culturally inspired.
Ager emphasised that Apolloโs commitment to Uniworldโs higher cost of building boutique-style ships was a relief.
Beyond the River
Uniworld is also embracing what Ager called a new โbrand architecture,โ combining river cruising with other premium travel styles. Partnerships with Golden Eagle luxury trains, Seabourn ocean cruising, and Aqua Expeditions are expanding the horizons for travellers who want multi-dimensional luxury holidays.
Ager revealed a new deal was in the offing using Aqua Expeditions Aqua Blu in Indonesia, again expanding Uniworld beyond river.
Luxury Gold becomes the latest piece in that puzzle. The brand, known for stays in five-star boutique hotels and Michelin-star dining, will be marketed directly alongside Uniworld cruises.
โAlready, our cruisers on board are picking up Luxury Gold brochures and saying, โI didnโt even know we could do this,โโ said Ager. โIt makes so much sense โ weโre in front of luxury clients every month, so why not combine the products?โ
From 2027, travellers will be able to book itineraries that blend both. Examples include a Luxury Gold British Royale tour from London to Edinburgh paired with a Uniworld Seine cruise, or Ultimate Italy combined with a Venetian sailing. Portugal, too, is high on the list, with demand outstripping supply โ a challenge Uniworld and Luxury Gold aim to meet together.
Looking Ahead
The announcements underscore Uniworldโs ambition to become more than just a river cruise line, but a full-fledged luxury travel company. For agents and travellers alike, the news means more choice, more combinability, and a broader canvas for creating unforgettable journeys.
Ager concluded the evening with a toast to partners and to Indiaโs Independence Day, which had just been celebrated the previous week.
โItโs certainly an extraordinary time to be part of TTC,โ she said. โWeโre evolving into a travel company that offers all the things to a luxury guest. And we need you with us on that journey.โ
See here for more.