- Scenic Group launches a new loyalty program.
- This will combine exisiting Scenic Club and EmeraldEXPLORER program into one.
- There will be four tiers – Gold, Diamond, Emerald and Chairman’s Club that will come with their own perks.
Scenic Group has launched its new Scenic & Emerald Rewards global loyalty program. This will combine the existing Scenic Club and EmeraldEXPLORER programs into one unified platform for its guests.
The program has come after guest and travel agent feedback and will recognise member travel across all the Scenic and Emerald luxury yacht, river and land journeys.
The new Scenic & Emerald Rewards will combine the existing status points from the previous two programs into a single consolidated balance, providing members with one streamlined account and a simpler way to earn and redeem rewards on every booking.
The new program continues to be free to join for all guests returning from their first journey.
It introduces a streamlined four‑tier structure with – Gold, Diamond, Emerald and Chairman’s Club, realigned threshold tiers and enhanced benefits, ensuring members get recognition, exclusive privileges and elevated experiences as they progress to each tier.
Glen Moroney, Scenic Group Founder & Chairman said “The launch of the new integrated Scenic & Emerald Rewards global program marks a significant evolution in the recognition and benefits for our valued guests. Few travel companies can offer the unrivalled opportunity for their members to earn and receive status points, for travel across luxury ocean, river and escorted land journeys, spanning all seven continents and more than 100 countries.”
“It will also provide all current and future members one unique account, which includes the new MyRewards feature, providing a real monetary value for members to redeem. The Scenic & Emerald Rewards program has been designed to ensure we continue to develop more relevant experiences for our valued members and deliver enhanced recognition, communication and benefits across the portfolio of luxury experiences”.
The new MyRewards benefit enables members to earn one per cent of their eligible new booking value as an actual monetary amount. This provides a tangible way for guests to save on their next journey, which can then be redeemed towards future Scenic and Emerald cruises or land journeys.
All existing members have been automatically transitioned into the new Scenic & Emerald Rewards program. Members in tiers that were merged have been moved to the new equivalent or higher tier, with status points adjusted upwards, so guests can continue to enjoy their range of benefits.
Scenic & Emerald Rewards members can look forward to benefits such as access to new pre‑release itineraries, exclusive event invitations, private transfers or airport hotel stays on eligible journeys, complimentary accommodation on longer trips, priority on board services, and much more, with special benefits at every level.
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