- Regent Seven Seas Cruises unveils new marketing messages
- Regent also launches Nobody Does It Better campaign
Regent Seven Seas Cruises has never been afraid of trade marking its bold and extravagant branding statements. “World’s most luxurious fleet”, for instance. And “Epicurean Indulgence”.
Now comes a new branding campaign and a new set of trademarked assertions: Unrivaled at Sea and Nobody Does It Better!
Designed to cement the lines’s position as the ultimate luxury cruise experience, The line’s Unrivaled At Sea tagline refers to four areas which Regent maintains it excels at – Immersive Exploration, Heartfelt Hospitality, Luxurious Space and Epicurean Perfection.
“When guests sail aboard The World’s Most Luxurious Fleet, our goal is always to provide a seamless and carefree travel experience that is Unrivaled at Sea, exceeding each guests’ unique expectations in every way. We truly believe that across our fundamental brand pillars of Immersive Exploration, Heartfelt Hospitality, Luxurious Space and Epicurean Perfection, that Nobody Does It Better than Regent Seven Seas Cruises,” says Andrea DeMarco, President of RSSC.
And she does have a point. Regent’s all inclusive cruises have managed to straddle two important areas for cruisers that normally appear to be at odds: all-included luxury and a strong value proposition.
The mistake many make in this indulgent area of travel is missing the point that ultra luxury holidaymakers also like to be sure they are getting good value.
Regent has launched a new film to re-affirm its global branding campaign. The film, accompanied by a new rendition of the classic song “Unforgettable” by producer David Kosten, tells a story of a couple who are cared for and pampered from the very start of their voyage, their ultra luxury experience sampling the line’s exquisite cuisine and beverages onboard the ship and their unlimited shore excursions.
Regent Seven Seas has a fleet of six ships – soon to be seven with the launch of a new ship in 2026 – carrying between 496 and no more than 850 guests.
The ships are Seven Seas Explorer, Seven Seas Grandeur, Seven Seas Mariner, Seven Seas Navigator, Seven Seas Splendor, Seven Seas Voyager. Seven Seas Prestige is scheduled to be delivered in 2026.
The line is recognized as one of the world’s premier luxury lines with features such as all-suite, all-balcony ships and superior space and service ratios.
Regent’s new brand positioning included extensive research. The line’s research led to the creation of two new fares: the “All-Inclusive Cruise Fare” for guests who want to lots of inclusions ranging from unlimited shore excursions, specialty dining and premium beverages, to valet laundry service, gratuities and more.
The “Ultimate All-Inclusive Fare” extends their journey beyond the sailing to include round-trip flights including business and first class and a new private executive chauffeur service.
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