There is technology to turn on your cabin lights and air con on Princess Cruises. A robot barman can deliver your cocktail on Royal Caribbean. And a robot butler helps you find your way on MSC.

But at last, Virgin Voyages has created a piece of technology that actually makes sense – an exclusive on-demand champagne delivery service, Shake for Champagne.

“Sailors” aboard the Scarlet Lady, Virgin Voyages first ship due to sail in 2020, will be able to order a bottle of bubbles simply by shaking their smart phone.

“It is never too early for champagne and there is always something to toast to while aboard Scarlet Lady”, says the line’s announcement.

“We want our Sailors (Virgin’s name for its passengers) to enjoy a glamorous holiday and what better way to feel like a RockStar than a sip of bubbly whenever and wherever you want it,” said Tom Mcalpin, president and CEO of Virgin Voyages.

How does it work?  When the Virgin Voyages Sailor App is shaken, a secret Virgin Voyages Champagne button is revealed and, with just one press, a bottle of Möet & Chandon Impérial will be delivered.

“There’s nothing more luxurious than having champagne at your beck and call or even a shake. We are committed to creating the world’s most irresistible travel brand, so we thought long and hard about how to help our Sailors effortlessly get a sip of bubbly during their voyage, and presto Shake for Champagne™ was conjured up!” said Nathan Rosenberg, CMO for Virgin Voyages.

You bubbly will be delivered in a Virgin red champagne bucket, with a 750ml bottle of Möet & Chandon Impérial with two glasses.

It you still want more Sip, a decadent lounge designed to be enjoyed with a chilled glass of bubbles, offers a glass of bubbles priced from US$9 or splash out on a US$1,000 vintage bottle.

In a nod to Virgin’s quintessential British heritage and eccentricity, Sip will offer a signature afternoon high tea.

The lounge features a long marble bar with rose-gold inlay, and Sailors can indulge in one of the most luxurious pairings of them all, champagne and caviar.

Sailors and First Mates are invited to check out Virgin Voyages by visiting