Holland America Line, known for its slower pace, premium offerings, and partnerships with the BBC, has become the cruise line of rock and roll.
HAL, who has also partnered with Oprah, has announced a new venture with Rolling Stone, the famous magazine publication on music and lifestyle.
Onboard HAL’s Nieuw Statendam, which will be launched in December this year, the ship will have a new Rolling Stone Rock Room where guests can listen to live bands play iconic rock hits.
The Music Walk on Holland America Line ships offers a variety of musical experiences and genres to create a live experience unlike any other at sea. In addition to Rolling Stone on Nieuw Statendam and Koningsdam, venues in Music Walk include Lincoln Center Stage, Billboard Onboard and B.B. King’s Blues Club.
“We are so excited to tap Rolling Stone’s incredible expertise to create a new live entertainment venue that will appeal to all our guests,” said Orlando Ashford, president of Holland America Line.
“Innovative and authentic music experiences are at the heart of all our entertainment offerings and is what distinguishes us in the industry. Classic rock appeals to people across generations because the music is universal, and Rolling Stone Rock Room will bring another incredible live music venue to our ships.”
Rolling Stone Rock Room will feature a live five-piece band playing a collection of hits inspired by the magazine’s top song lists.
“Rolling Stone and Holland America Line are two iconic brands that share the vision of bringing the best in music to cruisers,” said Meng Ru Kuok, CEO of Rolling Stone International.
“We’re looking forward to this unique brand experience and the first partnership of its kind for us, to bring the Rolling Stone brand to life in the ultimate live rock venue at sea.”