It may not seem like everyone’s idea of a shore excursions.  But it has proved popular nonetheless.

As part of its ‘Take 3 for the Sea’ campaign, Norwegian Cruise Line has taken passengers out on a beach clean-up excursion in Eden, NSW.

The ambitious goal of the campaign is to remove 50 million pieces of plastic from the Australian environment by 2025. Guests from around the world joined the clean-up in Eden, collectively removing five kilograms of rubbish from the beach. The experience was also an educational one, with guides sharing information on the impact of pollution on Australia’s oceans and wildlife.

Eden was a fitting location for the clean-up, a positive symbol of the town’s tourism recovery since cruise ships started once again visiting its glittering shores. NCL already has a meaningful relationship with Eden, having been the first cruise ship to visit the coastal town after the bushfires at the end of 2019.

Ben Angell, VP and Managing Director, NCL APAC said: “We’re thrilled to expand our partnership with Take for the Sea and bring this shore excursion to life in an inspiring first for NCL.

“We are committed to driving a positive impact in society and the environment, and we’re grateful for the incredible support we’ve received from the community in Eden, and the dedication of our partners at Take 3 for the Sea. This has been a milestone moment for our brand, and something we look forward to expanding in the future.”

Saving the oceans.

Jacquie Riddell, CEO of Take 3 for the Sea, said the start of NCL’s beach initiatives “We were delighted to welcome guests of Norwegian Spirit in Eden to join our movement and take simple steps towards significant change.

“NCL has already demonstrated its commitment to ocean conservation through its Sail & Sustain program and beach clean-up activities with its team and travel partners, and it’s wonderful to see them take their dedication to the next level by inviting guests to get involved.” 

NCL has previously been the first major cruise line to get rid of single-use plastic water bottles in 2020, since keeping more than 14 million water bottles and 50 million plastic straws from entering the environment.

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Members of the clean-up crew.