- Luxury line Explora Journeys has announced a new loyalty program.
- There will be five loyalty tiers weighted on nights spent at sea, suite category, and destination experiences purchased pre-cruise.
- The line is set to have a fleet of six luxury ships by 2028.
Explora Journeys has revealed a new loyalty programme which has five tier levels for guests who may want additional benefits when sailing with the luxury line. The program has just rolled out this week.
The structure includes Classic, Silver, Gold, Platinum and Diamond and are determined by weighted nights at sea, multiplied by suite category, with additional points earned through Destination Experiences purchased pre-journey or on board and eligible onboard spending, including ocean Wellness, exclusive culinary experiences and beverages, laundry, and purchases at The Journey boutique.
Anna Nash, Global President Explora Journeys said, “The launch of Explora Club marks a significant milestone in the evolution of our dynamic and rapidly growing brand. It is our way of celebrating the loyalty and trust of our guests – those who have embraced our vision from the very beginning, and those just beginning their journey with us today.
“Inspired by our philosophy – defined by ultra-elegant experiences, impeccable personal service, and seamless cultural discovery – Explora Club goes beyond rewards. It reflects how much we value our guests. Designed to elevate every journey, it offers thoughtful privileges and unforgettable experiences that nurture the emotional connection we are proud to share – both with our guests and with the ocean itself.”
Explora Journeys is on course to build a fleet of six luxury ships by 2028. EXPLORA I and EXPLORA II are already sailing, with four additional ships joining the fleet between 2026 and 2028.
Explora Club benefits include
Thoughtful Gifts & Surprises
Personalised welcome on board (Classic onwards), exclusive welcome gift, signature loyalty delight, birthday surprise (Silver onwards) and surprise ritual turndown service (Gold onwards).
Journey Experience Credit & Value Savings
Exclusive access to Explora Club Member offers (Classic onwards), savings at The Journey boutique, value savings on future journeys (Silver onwards), Journey Experience Credit for Ocean Wellness and Destination Experiences (Platinum onwards) and a complimentary week-long journey for two (Diamond).
Pre-Journey Privileges & Services
Priority access to the new journey collections, dedicated Explora Club Members area on explorajourneys.com (Classic onwards), priority assistance at the Explora Experience Centre (Silver onwards), private airport transfer and complimentary suite upgrade (Diamond).
Exclusive Events
Invitation to exclusive cocktail party with ship leadership (Silver onwards), President Journey experience and complimentary culinary experience, e.g. Chef’s Kitchen, Anthology dinner or caviar tasting experience (Diamond).
Elevated Onboard Services
Personalised welcome from the General Manager (Silver onwards), complimentary laundry bag (Gold onwards), priority reservation for onboard services, behind-the-scenes tour to the bridge and engine room (Platinum onwards), private shopping experience outside of boutique opening hours (Diamond).
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