The cruise line, which features some of the biggest ships operating on the high seas, is asking Australians and New Zealanders to post their “wow” moments on special website to win a cruise prize.
The campaign is designed to underpin Royal Caribbean’s “wow” moments advertising campaign.
A microsite, instafilmfestival.com.au, has been launched to hold the entries to the competition.
A panel of august movie judges is being formed, and a film festival is planned aboard one of the line’s ships in Sydney Harbour next year.
A people’s choice will also feature.
Entrants don’t have to be cruise linked, but must feature a “wow” moment.
The entry address is @RoyalCaribbean_aunz