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Travellers will have more choice when it comes to river cruising in Asia, when US-based, Haimark Limited launches operations in the region next year.

The announcement follows the company’s recent expansion into Australia and New Zealand, and will commence with sailings on the Mekong in September 2014.

Aiming to have five vessels deployed in Asia by the end of 2015, the group will offer cruises to the Ganges in India, Vietnam, Cambodia and the Irrawaddy in Myanmar.

Haimark co-founder Tom Markwell said the group sets itself apart from competitors by offering European-type services in Asia, Recommend.com reported.

According to Mr Markwell, the ships will be all-suite vessels, averaging 170 square-feet in a standard cabin, and up to 258 square-feet in a lead-in cabin.

Additionally, guests will receive amenities such as 500 thread-count sheets, a pillow menu featuring seven types of pillows as well as wireless internet across the entire ship.

Mr Markwell said a cruise itinerary will run for seven nights, with the lead-in rate for a 258 square-feet cabin in 2014 going for $1,998 per person.