Princess Cruises is claiming a record, maintaining Australians spend the most time on one of their ships than any other line.
Princess Vice President Stuart Allison claimed the title “Australia’s Favourite Cruise Line” as he talked in detail about the deployment of the Diamond Princess to Sydney in November.
The 2,670-passenger vessel is currently in a Singapore dry dock receiving a $30 million makeover, which includes a magnificent 817 square metre Japanese bathhouse, garden and spa and a new sushi restaurant.
A new shopping strip, including big brands like Burberry, is also being installed.
The ship’s makeover neatly captures the company’s new advertising mantra: “Come back new”.
She’ll offer six different roundtrips from Sydney, including two Australian circumnavigations, a cruise to Asmania, a five-day trip to Melbourne and a roundtrip to New Zealand.
Conceding Princess might not have the largest number of Australian cruisers, Mr Allison said they did spend the most time on Princess ships around the world.
He said next summer would see record numbers of Australians aboard Princess ships.
The Diamond Princess‘ new range of roundtrip cruises will see capacity increase 64 percent next summer.
Asia was proving a big draw card for Australians as a cruise destination, including Thailand, Vietnam and Indonesia by sea.
As a result, the line will expand its presence in Asia, becoming the first premium cruise line to have ships based in Singapore, China and Japan for an extended period.
“During Sapphire Princess’ Asia deployment, we will offer more destinations from Singapore than any other cruise line, with 15 roundtrip departures calling at seven countries and 16 ports including Bangkok, Ho Chi Minh City, Kuala Lumpur, Penang, Ko Samui and Langkawi,” Mr Allison said.
Mr Allison said the Singapore roundtrip cruises were hitting the mark locally, with interest from Australia topping that of all other major markets.
“Australians want to cruise to exotic destinations close to home so that’s a big part of Asia’s appeal. The beauty of our cruises is that they combine the region’s most desirable destinations into one holiday where our guests can unpack once and wake up in amazing locations all the while enjoying the luxury and comfort of a Princess Cruises’ ship,” he said.
Princess Cruises offer Sapphire Princess journeys starting at $1,349. See www.princess.com
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See the new bathhouse aboard the Diamond Princess in the video below.
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