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Britannia with new logo

Britannia will sport the largest Union Jack anywhere in the world. Image: P&O Cruises World Cruising

P&O Cruises World Cruising has announced it is changing its look by introducing new livery featuring the Union Jack.

Commencing from late 2014, the bows of line’s eight ships will be painted with the design as a celebration of P&O’s British heritage.

The company’s newest ship Britannia, will also receive new livery, and will display the longest version of the Union flag anywhere in the world, at 94 metres.

Additionally, all eight ships will have distinctive blue funnels carrying a rising sun motive, which depicts the Oriental part of the Peninsular and Oriental (P&O) brand.

The first ship to reveal new livery will be Aurora following her drydock later this year. She will be followed by Britannia at her launch in February 2015. Other P&O ships, including Adonia, Arcadia, Azura, Oceana, Oriana and Ventura will be painted by end of 2016.

P&O Cruises World Cruising chief executive David Dingle described the new look as “bold” and expects it will make the line’s ships more distinctive and recognisable.

“Our ships will proudly carry Britain’s most distinctive symbol, the Union Flag, to all corners of the globe,” he said.

“The P&O Cruises’ name will be emblazoned along their hulls and the Rising Sun, the enduring symbol of our heritage, will shine from their funnels.

“This modern new look will exemplify the strengths and virtues of our company long into the future.”

P&O Cruises Australia’s ships Pacific Jewel, Pacific Pearl and Pacific Dawn are not part of the P&O Cruises World Cruising fleet and will not receive the Union Jack livery.