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“The Love Boat” takes on a whole new meaning when Norwegian Cruise Line is the main star of a reality dating series set to air in April.

“Love for Sail” follows the journey of four single women per episode and their search for love at sea.

Eager single men abound on their voyage through exotic locations including Ocho Rios, St. Maarten, Great Stirrup Cay and Cozumel with the initial introduction to their eligible suitors made at a mixer facilitated by cruise directors Bucko and Carmen.

Produced by the creators of “Undercover Boss”, which Norwegian CEO Kevin Sheehan starred in 2010, the single ladies will participate in a variety of romantic dates onboard, mixer parties and adventurous shore excursions.

“We are thrilled to work with Lifetime and our friends at Studio Lambert on a unique series that showcases the many aspects of cruising from lavish suites and incredible dining options to innovative on board activities and exciting shore excursions,” Mr Sheehan said.

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Words: Natalie Aroyan