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It’s not every day a cruise line permanently lowers its fares – and not even because of a sale!

To compete with the ever-growing Australian adventure cruise market and to continue to appeal to potential passengers, one-ship expedition company North Star Cruises has made a move to lower its fares for cruises on board True North.

“The changes are consistent with North Star’s reputation for being a market leader and will surely make our cruises even more irresistible to the discerning adventurer!” said Peter Trembath, the company’s general manager.

In terms of dollar differences, some of the itineraries have been reduced by as much as $3,500. North Star adventure partner Simone Malec told Cruise Passenger that a Kimberley Ultimate cruise in 2010 cost $16,495 per person for an ocean twin cabin, whereas in 2011 the same cabin will cost $12,995 per person.

Also new to the company in 2011 are new itineraries for the Kimberley region – a two-week Kimberley Ultimate adventure, seven-night Kimberley Gorges, six-night Kimberley Islands and the Kimberley Snapshot, a jam-packed week-long cruise that squeezes the Kimberley Ultimate into seven days.

To check out North Star’s 2011 sailing schedule, click here.

Do lower prices help influence your decision to book a cruise?