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Scenic rebrands with new commercial

Australian luxury river cruise company Scenic has a new brand and is ready to take on the world. With ships now being built in Portugal, Myanmar and Vietnam and an assault on the US market, its new “Wonders Never Cease TV campaign goes to air on Sunday signalling a new era for the company.

“We have five new ships launching in three new destinations,” Michelle Black, GM of sales and marketing, said last night. Read our review of the new Scenic Jasper in Cruise Passenger magazine next month.