Kimberley Quest, formerly known as Pearl Sea Coastal Cruises, has unveiled a new brand identity to move the company into the future.

As part of the rebrand, the line launched a new logo and a new tag line, ‘Beyond Adventure’.

The new logo features the outline of a White-bellied Sea Eagle to emulate the company’s spirit of “flight and freedom”. And the positioning statement is their pledge to provide every guest with “a Kimberley experience that goes beyond imagination and a level of comfort, friendship and service that goes beyond expectation”.

“As a family, Kimberley Quest have been exploring the Kimberley for more than 18 years,” a statement from the company read.

“Whilst the strength of the business and their operations remains the same their new brand is future focussed.

“They [Kimberley Quest] have taken inspiration from how far Kimberley Quest has come and where it is going.”

In line with the changes, the company has also unveiled a renovated website, which include imagery and searches and booking functionality.