Online radio show, Cruise Radio, has launched an interactive application for smart phones in a first for the industry.

Enabling people to access cruise news on-the-go, listen to episodes, view videos and access exclusive ‘app only’ content, ‘Cruise Radio Live’ is available for USD$0.99 via iTunes or the Android Market.

“The Cruise Radio Live application offers easy access to all Cruise Radio has to offer,” Cruise Radio founder Doug Parker said.

Cruise Radio Live also enables users to upload images and news from around the world with ‘iProducer’ which will be launched after the first update in the coming weeks.

“Through the iProducer feature, we hope to have cruisers from all over the world share their voyages with the Cruise Radio audience.”

“With recent surveys indicating that a majority of people use their smart phones between 9pm and midnight, I wanted to create a way to capture that significant slice of people who need a more mobile way to access and interact with cruise news,” Mr Parker said in an exclusive interview with e-Travel Blackboard.

Utilising social media channels to survey listeners during the development process, Mr Parker shared his belief that engagement with cruisers worldwide will play a major part in the app’s ultimate success.

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Words: Natalie Aroyan