Holland America has entered into a partnership with Rijksmuseum, the most-visited national museum in the Netherlands. Turning a sponsor of the Rijksmuseum. Celebrating its Dutch heritage through this collaboration, a studio will be installed on ms Oosterdam during its scheduled dry dock in April 2016. The Rijksstudio aboard Holland America ships will feature reproductions of the museums’ famous masterpieces and a dedicated space onboard will invite guests to explore their own creativity through guided art workshops.
Making it a complete heritage tour, guests will be able to view videos about the museum and its collections on the in-stateroom television, while enrichment programs and presentations by Rijksmuseum staff will be available on select cruises. There will branded museum merchandise available for souvenir shopping.
“Great works of art have always been the centerpiece of our onboard décor, and we’re excited that this partnership with Rijksmuseum will add some spectacular reproductions to our collection of more than 1,300 pieces fleetwide.”
“Through art, like travel, we see things differently; we open our eyes to the world around us and see things we may never have experienced before,” said Orlando Ashford, Holland America Line’s president.
About the museum
Rijksmuseum was founded in The Hague, the Netherlands, in 1800 and offers a representation of Dutch art and history, as well as European and Asian art from the Middle Ages to today. Rijksmuseum moved to Amsterdam in 1808 and was first located in the Royal Palace; it moved to its current location in 1885. In 2003, the main museum closed for a 10 year renovation and reopened in April 2013. Today the museum hosts nearly 2.5 million visitors.