Jumping on the European river cruising boom, Cruise and Maritime Voyages has announced it will introduce a series of cruises on the Rhine and Danube.

Commencing May 2014, the line will utilise its 164-passenger Vienna 1 river ship in Europe.

The first European itinerary ‘Magical Rhine’ will depart 19 May for seven nights from Nuremburg to Amsterdam. The second cruise, ‘Grand European Discovery’ will depart 26 May for 14-nights from Amsterdam to Budapest along the Rhine and Danube.

Cruise and Maritime Voyages commercial director, Chris Coates said the move was a natural progression of the line’s business.

“We know that our current cruise program includes many European ports situated on rivers, is already popular,” he said.

A number of cruise lines targeting the Australian market are already sailing in European rivers. Among them include, Scenic Tours, Evergreen Tours and recently introduced to the Australian market, A-ROSA Cruises.

Mr Coates says Cruise and Marine Voyages will distinguish itself from its competitors by introducing a “leisurely and friendly” style of cruising with “high levels of customer service”.

“Our on board customer questionnaires indicate that over 80% of our passengers would consider taking a river cruise,” he added.

Cruise and Maritime Voyages has released a 12-page brochure providing full details. It can be found on the line’s website.