Carnival Corporation aired its first Super Bowl advertisement.
The 60-second ad, entitled Come Back to the Sea, features a speech given by the US President John F Kennedy from the 1962 America’s Cup which plays over the top of images of the ocean.
Hollywood director Wally Pfister and the crew shot over nine days in Barcelona with the crew spending five days onboard Princess Cruises’ Regal Princess.
Take a look at the video here.