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If you are familiar with The World, the first cruise ship where you could buy a luxury apartment on board, there’s a new rival ship being built at this time. Called Utopia, she is set to raise the standards of high seas living even higher and is hoped to be launched in the next couple of years.

Last week, however, Utopia‘s US office confirmed that it has already sold an apartment to a celebrity – the legendary crooner, Pat Boone. Boone is known as a philanthropist, which has the Utopia boffins rather excited, as the company has stated it intends to “facilitate philanthropy and fundraising” wherever in the world she sails.

For more information on Utopia, visit www.utopiaresidences.com.