In only its second year, National Cruise Week has increased cruising awareness and bookings across the country, according to industry leaders.
Royal Caribbean reported a 15 percent increase in bookings during the sale week compared to the previous year. MSC Cruises found the Week had created a real buzz around its early bird deals to the Mediterranean, Norwegian Fjords and the Caribbean.
Cruise Lines International Association (CLIA) Australasia general manager Brett Jardine said National Cruise Week managed to develop significant awareness and engagement between consumers and agents and cruise line members.
He said: “When we compare this year to the inaugural National Cruise Week in 2012, it’s very obvious to me that our retail members had a better grasp of what the week was all about.”
“The level of activity, the number of events and the commitment to get involved was overwhelming by comparison.”
Carnival Australia chief executive Ann Sherry added the event also gave the industry an opportunity to make a big splash by speaking with one voice.
She said: “I look forward to working with CLIA and our valued agents in the years to come to make National Cruise Week an even more prominent fixture on the calendar.”