Managing director Lynne Clarke told guests at a special discovery event in Sydney that the diversity of the Australian market gave MSC an edge.
â€śItâ€™s important that we provide choice for our customers, especially when considering a market as diverse as Australia,â€ť Ms Clarke said.
MSC Lirica will spearhead a return to the Arabian Peninsula for the 2013/2014 winter season.Â The company believes the Qantas links to Emirates will help create interest in the area.
The companyâ€™s new program also features changes to itsÂ Grand MediterraneanÂ Cruises so they can begin either in Venice or Genoa. This area provides more than half MSCâ€™s business.
The company believes three-night cruises will help convert younger couples to cruising by giving them the chance to try life aboard MSC ships.
For more see:Â www.msccruises.com.au
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