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MSC Cruises cupcakes.JPGA younger audience, year-round Mediterranean cruises and re-opening the market to the Arabian Peninsula are expected to boost the position of MSC Cruises.

Managing director Lynne Clarke told guests at a special discovery event in Sydney that the diversity of the Australian market gave MSC an edge.

“It’s important that we provide choice for our customers, especially when considering a market as diverse as Australia,” Ms Clarke said.

MSC Lirica will spearhead a return to the Arabian Peninsula for the 2013/2014 winter season.  The company believes the Qantas links to Emirates will help create interest in the area.

The company’s new program also features changes to its Grand Mediterranean Cruises so they can begin either in Venice or Genoa. This area provides more than half MSC’s business.

The company believes three-night cruises will help convert younger couples to cruising by giving them the chance to try life aboard MSC ships.

For more see: www.msccruises.com.au