He said the team will give the line greater brand visibility in Asia, and will attract “more attention and support”.
He explained: “There is a high percentage of affluent travellers in (Asia-Pacific) who are eager for more premium cruise options.”
Mr Tan said up until now there had been little focus on the Asia market, although Celebrity is well known in Japan, Singapore, India and Hong Kong.
China will be one of the team’s main focuses, because it is “a newer market and this is where there are a lot of affluent consumers”.
The cruise line launched its first inaugural season in Asia during December last year, when the Celebrity Millennium sailed into Marina Bay Cruise Center Singapore.
Settle in for a luxury voyage as you sail from Sydney to Singapore on board Cunard’s elegant Queen Elizabeth.
Free flight and hotel stay
In Sydney, you’ll embark the exquisite Queen Elizabeth. Stunning accommodation and the most exceptional fine dining you’ll ever experience at sea are just some of this ship’s glamorous delights. Settle into your luxury surroundings as you set sail for Singapore, discovering a wealth of captivating destinations along the way.