Branson told a German newspaper, Handelsblatt, that he is currently in talks with shipyards to determine where he will build his large ships.
“We are already in negotiations with shipyards in Italy and Germany on the construction of big ships for Virgin Cruises,” he said.
Although the multi-billionaire has remained relatively tight-lipped about the project, Branson said the first ship could launch by 2019.
According to the newspaper, he will invest US$1.7 billion into the project, which is designed to compete with major cruise players – Royal Caribbean International and Carnival Corporation.
Further details are expected in the coming months.
Settle in for a luxury voyage as you sail from Sydney to Singapore on board Cunard’s elegant Queen Elizabeth.
Free flight and hotel stay
In Sydney, you’ll embark the exquisite Queen Elizabeth. Stunning accommodation and the most exceptional fine dining you’ll ever experience at sea are just some of this ship’s glamorous delights. Settle into your luxury surroundings as you set sail for Singapore, discovering a wealth of captivating destinations along the way.