Azamara Club Cruises has announced the introduction of bespoke evening events on every voyage across both vessels in 2013.
Further enhancing their key point differentiator, destination immersion, the all-new complimentary ‘AzAmazing Evenings’ will be on offer aboard Azamara Quest from 27 March 2013 and sister-ship Azamara Quest from 15 May 2013.
“You can’t buy these events and experiences, they’re one off and they’re customised for every itinerary,” Azamara senior VP Edie Bornstein told Cruise Passenger.
“We will have one evening per itinerary and the guests will love it because it’s included in the price of the cruise.”
Created by a team led by Azamara destination expert Claudius Docekal and destination consultant Emilio Freeman, the fully customised events will enable interested passengers to travel via private coach to experiences including; a private ballet performance in St. Petersburg, Russia or a polo match and reception in Saint Tropez.
“Between Emilio and Claudius, they have 16 years cruise and travel experience…they understood the bespoke, authentic nature that we were after and they just went to work,” Ms Bornstein told Cruise Passenger.
“It was a tremendous manual effort but we are very, very excited about it. We don’t think our guests will like it…we think they’ll love it!”
‘AzAmazing Evenings’ will replace the current 50 percent savings off the ‘Land Discovery’ shore excursions program with Ms Bornstein sharing her belief that offering an all-inclusive tour offering would have increased the line’s price point unnecessarily.
“We really believe that full blown tours are a personal thing.
“It doesn’t customise the vacation experience to the extent somebody may want, so we thought, let’s leave the shore excursion land discovery option up to the individual and they can take as many or as little as they want.”
Words: Natalie Aroyan