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U by Uniworld launches its first ship The B

The B's dining venues include communal tables such as this one.

U by Uniworld, the first cruise line dedicated for ‘millennials’, announced it would be expanding its fleet by building two more river ships.

The river cruise line designed for 21 to 45 year olds was launched last weekend along Paris’ Seine River. Uniworld’s President and CEO Ellen Bettridge revealed that they would be dedicating a ship to the Mekong River in Asia.

The ship called The B will be joined by a second vessel, The A in 2018. Uniworld has transformed the its River Baroness ship into a sleek matte black vessel which accommodates 120-passengers. There are four staterooms including four suites, 26 balcony staterooms, 29 studio staterooms and two studios have triple occupancy. Each suite comes kitted out with Bluetooth speakers and BeeKind toiletries.

The B also has two rooftop venues, a spa and communal dining. Millennials will feast on dishes like quinoa burgers, miso-marinated wild salmon as well as peanut butter bacon chocolate bars. There will also mixologists serving up craft cocktails as well as international DJs.

Onboard The B, rather than communicating with guests through fliers and papers, messages and itineraries will be sent out by WhatsApp and email. Menus are displayed on screens in the bar and restaurants and the line is also currently developing its own app.

The ceremony was led by The B’s ‘guardian angel’, supermodel Petra Nemcova. And for the rest of the cruise, guests tried out some of the U by Uniworld offerings including yoga, a silent disco party, painting classes and wine tastings and shore excursions included a breakfast tasting tour, a treasure hunt at the Lourve.

The public can book sailings on The A and The B in April 2018 with prices starting at around $200 per person, per day. There will be four 8-day itineraries available along the Rhine, Main, Danube and Seine rivers with overnight stops in Paris, Vienna, Amsterdam and Budapest.